Marketing Without Advertising (Marketing Without Advertising, 3rd ed)

Marketing Without Advertising (Marketing Without Advertising, 3rd ed) Summary:

Nolo.com; 3rd edition (April 2001) | ISBN: 0873376080 | 538 pages | PDF | 3 MB

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to

: * attract new customers and build trust * encourage customer recommendations * improve customer service and turn even dissatisfied customers into active supporters of the business * list products and services widely and inexpensively * plan marketing events that will keep customers involved * use the Internet to market services and products This essential book will help you market your business with common sense, not piles of cents.

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