CIM Coursebook - Strategic Marketing Decisions

CIM Coursebook - Strategic Marketing Decisions ebook Description :

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

* Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a