Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site Summary:

Mg-H | 2009 | ISBN: 0071629602 | 160 pages | PDF | 2,4 MB

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by

Registering with Google

Coming up with the best keywords

Thinking like your customers

Making your site totally accessible

Using metadata to your advantage

Advertising on the Web

Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

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My SEO e-Guide ebook

My SEO e-Guide ebook Description :

The most popular search engine is Google which accounts for the greatest number of search requests. This is not to say that other search engines are not important or that they use the same algorithm but that Google's success has ensured that many search engines are moving in the same direction and since Google has filed their search patent we do not have to rely on the typical conjecture in this field. Importantly, Google ensures that there is a level of feedback from users through the Google toolbar that enables Google to refine their search results over time.

Also, a significant part of Google's algorithm is to protect its search engine against search SPAM which is the use of techniques to improve a site's rankings normally through the artificial creation of links, so we have outlined the main areas to watch out for.

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Search Engine Marketing

McGraw-Hill Osborne Media; 1 edition (October 27, 2008)

PDF | 288 pages | English | 4.30Mb.rar

Search Engine Marketing/by Andreas Ramos (Author), Stephanie Cota (Author)

Description

Revolutionize Your Internet Marketing

Leverage today’s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success.

Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

* Track and measure both digital and traditional marketing with analytics

* Define and use KPIs to manage campaigns and channels for maximum profitability

* Employ SEO strategies to increase leads, conversions, and sales

* Understand how website architecture, keywords, tags, and sitemaps affect search results

* Use PPC to place ads in search engines, radio, TV, and newspapers

* Get hands-on strategies for maximizing Google Analytics and Google AdWords

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