Careers in Advertising and Public Relations

Careers in Advertising and Public Relations Summary:

WetFeet | 2008 | ISBN: 1582078157 | 104 pages | PDF | 2,1 MB

1 Advertising and Public Relations at a Glance 

5 The Industries 6 Advertising and PR Overview

8 Advertising: Picking and Choosing

8 How the Advertising Industry Breaks Down

10 Advertising Industry Trends

12 Advertising Industry Rankings

18 Public Relations: Picking and Choosing

18 How the PR Industry Breaks Down

19 PR Industry Trends

21 Advertising Agencies

22 The Top Agencies

42 Other Agencies

47 Public Relations Agencies

48 The Top Agencies

58 Other Agencies 

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