Basic Marketing: A Global-managerial Approach, 14th Edition Summary:
McGraw-Hill | 2001 | ISBN-10: 0071121102 | 848 pages | PDF | 9.07 MB
William D. Perreault, Jr. is currently Kenan Professor at the University of North Carolina Kenan-Flagler
Business School. He has also taught at Stanford University, the University of Georgia, and North
Carolina State University, and has been an invited speaker at more than 80 universities. He was editor of the Journal of Marketing Research. The Decision Sciences Institute has recognized Dr. Perreault for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Essentials of Marketing and The Marketing Game! Dr. Perreault is a past president of the American Marketing Association Academic Council and was on the AMA Board.
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